Pre-Send Compliance Checklist

Use this page as a lightweight pre-flight. Tick each item as you verify it, then run the message through the checker for automated hints.

Audience & consent #

• Contacts explicitly opted in to this campaign/program; records show time, method and source of consent.
• Opt-in language clearly states brand, content type, frequency and fees.
• No purchased, rented, or shared lists.
• Opt-in is recent enough for the use case; stale lists are suppressed.

Identification & content #

• Brand is named in the first message (e.g., “BrandName: your order shipped”).
• Message is truthful and not in prohibited categories.
• Copy matches the registered campaign use case and samples.

Links & domains #

• Link uses a branded or first-party domain (avoid public shorteners in initial outreach).
• Landing page identifies the brand and matches the message promise.
• Tracking parameters are clean; avoid suspicious redirects.

Opt-out & help keywords #

• First message includes STOP instructions when required.
• STOP/UNSUBSCRIBE/CANCEL/END/QUIT are processed immediately.
• HELP replies return assistance or contact details.

Sending practices & cadence #

• Frequency matches what you promised during opt-in.
• Local quiet hours are respected; sensitive audiences are time-boxed.
• Traffic is not split across many numbers to evade filtering (“snowshoeing”).
• Content is personalized and expected for the segment.

Registration & numbers #

• Brand registration is approved and matches legal entity info.
• Campaign is approved for this use case; sample messages align.
• Numbers are assigned/verified and mapped to the campaign.

List hygiene & deliverability #

• Recent bounces and deactivated numbers are removed.
• High-complaint segments are suppressed or throttled.
• Any shortened links are tested for reliability/reputation.

Legal & records #

• Opt-in logs, message samples, and program terms are stored for audits.
• Privacy policy covers the messaging program and data retention.
• Team can service opt-out and support requests quickly.