✅ Compliant Promo (Cautious)
ExampleCo: Weekend offer — save 15% with SAVE15 through Sunday. Details: exampleco.example/sale. Reply STOP to opt out.
Clear brand + soft CTA + opt-out.
✅ Appointment Reminder
ExampleCo Dental: Reminder for 10/04 at 2:30 PM with Dr. Lin. Reply C to confirm or R to reschedule. STOP to opt out.
Utility content with concise actions.
✅ Order Update
ExampleCo: Order #48217 shipped! Track: https://exampleco.example/track/48217. Questions? Reply HELP. STOP to opt out.
Transactional message with help/opt-out.
✅ 2FA / OTP
ExampleCo: Your code is 593814. Don’t share this code. If you didn’t request it, reply STOP.
Security-focused and minimal.
❌ Risky Copy (Avoid)
ACT NOW!!! Get RICH quick 💰 click here for FREE MONEY → bit.ly/xyz
Aggressive claims & link shorteners will be filtered.
❌ Risky Copy (Sensitive Info)
ExampleCo: Please send your SSN and bank account details to verify your prize claim.
Never request personal identifiers (SSN, bank details, passwords) by SMS — violates 10DLC & privacy rules.